Meet Our Team
Laurie Broccolo
Owner and CEO of Broccolo Tree and Lawn Care and Broccolo Garden Center
Laurie Broccolo
Owner and CEO of Broccolo Tree & Lawn Care and Broccolo Garden Center
Laurie is responsible for leading environmental and ethical standards in the landscape industry.
She enjoys the natural and cultural diversity in Rochester and the Finger Lakes. Laurie loves the seasonality of this business that allows quality time with her family, friends, employees, customers and the community.
Albert Broccolo
Co-Owner Broccolo Tree & Lawn Care
Albert Broccolo
Co-Owner Broccolo Tree & Lawn Care
Albert oversees all stormwater, construction and green roof projects. His engineering background and certifications allow us to work on many diverse projects.
He is a metal artist specializing in large format garden installations.
Jessica DeMasio
Sales Manager
Jessica DeMasio
Sales Manager
Jessica oversees operations in the sales office and leads the sales team and office staff to achieve goals and make the Broccolo customer experience the best in Rochester.
She enjoys the many local parks for hiking with her dogs, trying new local restaurants, and checking out live music. Wegmans and the public market are favorites because she is a fantastic cook!
Diane Myers
Landscape Operations Manager
Diane Myers
Landscape Operations Manager
Diane manages the Landscape Division, overseeing all subcontracting projects and partnerships.
She loves all our incredible parks and working in her own garden.
Jim Bonanno
Sr. Sales Consultant
Jim Bonanno
Sr. Sales Consultant
Jim meets with clients to plan and execute lawn and landscape projects big and small.
He enjoys spending time with family and going to the racetrack with his wife.
Brandon King
Sales Consultant, Social Media Management
Brandon King
Sales Consultant, Social Media Management
Brandon meets with clients to plan and execute lawn and landscape projects big and small. Brandon also manages Social Media engagement.
He enjoys spending time with family and everything pertaining to computers.
Deb Cullen
Sales Assistant
Deb Cullen
Sales Assistant
Deb handles customer service, answering phones, creating contracts, entering info into our data base and managing all sales consultant’s calendars.
She loves the fall weather and going to different farm markets. Deb is a die-hard Yankees fan!
Kathy Thompson
Lawn and Tree Care Coordinator
Kathy Thompson
Lawn and Tree Care Coordinator
Kathy schedules and coordinates all tree and lawn work. She also keeps the technicians organized.
She enjoys the change of seasons and spending time with family.
Andrew Freeman
Sr. Tree and Lawn Technician and Trainer
Andrew Freeman
Sr. Tree and Lawn Technician and Trainer
Andrew diagnoses, treats and inspects trees, shrubs and lawns. Andrew uses his skill and knowledge to train new technicians.
He is a very talented dancer and teaches dance in his spare time. Andrew is also our on-screen talent and has helped produce videos and advertising photos.
Ken Rosini
Sr. Tree and Lawn Care Technician
Ken Rosini
Sr. Tree and Lawn Care Technician
Ken diagnoses, treats and inspects trees, shrubs and lawns
He enjoys the cultural diversity of Rochester.
Zachary Wheeler
Lawn Technician
Zachary Wheeler
Lawn Technician
Zac diagnoses, treats and inspects trees, shrubs and lawns. He aims to improve and maintain lawns.
He enjoys spending time with family.
Chuck DeLella
Landscape Coordinator
Chuck DeLella
Landscape Coordinator
Chuck schedules production crews, equipment and projects throughout the year as well as assisting client with design and consulting.
He also critically analyzes commercial drawings to prepare for the efficient production of large-scale projects.
In his free time, Chuck enjoys time with his family, bicycling, hiking, canoeing and container gardening.
Rachel Edwards
Landscape Design Sales Consultant
Rachel Edwards
Landscape Design Sales Consultant
Rachel meets with clients to plan and execute lawn and landscape projects big and small. Her architectural landscape and environmental design education and experience allow us to work on many diverse projects.
Rachel loves Rochester’s many beautiful neighborhoods, abundant waterways, and healthy local farms. She also enjoys spending time with her grandchildren.
Chris Countryman
Landscape Foreman
Chris Countryman
Landscape Foreman
Chris manages landscape crews.
He has a great sense of humor and is somewhat of a dog whisperer.
Paul Millis
Landscape Foreman
Paul Millis
Landscape Foreman
Paul manages crews on Landscape projects and oversees several accounts.
Paul is an avid hunter.
Mike Alteri
Landscape Foreman
Mike Alteri
Landscape Foreman
He manages small to large landscape projects with ease.
Mike is a new dad and enjoys time with family and sports.
Jeanine “J” Fyfe
Assistant Manager Broccolo Garden Center
Jeanine “J” Fyfe
Assistant Manager Broccolo Garden Center
J’s focus is on retail and wholesale customer service. She also handles merchandising, teaching horticultural classes, gifts and donations, plant health, employee direction and support.
She likes that Rochester has a proud industrial history with strong agricultural roots. J enjoys the canal towns, lakes, hills, vineyards, nightlife, and great avenues like Park and East.
Pete Bristol
Sr. Mechanic
Pete Bristol
Sr. Mechanic
Pete keeps our fleet of trucks on the road and all mechanical tools in working order.
He enjoys spending time with family and happens to be an amazing chef.
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