Meet Our Team

Laurie Broccolo

Owner and CEO of Broccolo Tree and Lawn Care and Broccolo Garden Center

Laurie Broccolo

Owner and CEO of Broccolo Tree & Lawn Care and Broccolo Garden Center

Laurie is responsible for leading environmental and ethical standards in the landscape industry.

She enjoys the natural and cultural diversity in Rochester and the Finger Lakes. Laurie loves the seasonality of this business that allows quality time with her family, friends, employees, customers and the community.

Albert Broccolo

Co-Owner Broccolo Tree & Lawn Care

Albert Broccolo

Co-Owner Broccolo Tree & Lawn Care

Albert oversees all stormwater, construction and green roof projects. His engineering background and certifications allow us to work on many diverse projects.

He is a metal artist specializing in large format garden installations.

Terry Schmitz

General Manager

Terry Schmitz

General Manager

Terry directs and coordinates activities of all Broccolo departments, and aids CEO in formulating and administering organization policies.

Terry loves to hike anywhere in the Rochester area and enjoys taking photos and studying nature. He also enjoys studying family systems, Human Psychology and Human Behavior. Terry is passionate about protecting the amazing fresh water resources found in this region from storm water mitigation to protecting wetlands.

Jessica DeMasio

Sales Manager

Jessica DeMasio

Sales Manager

Jessica oversees operations in the sales office and leads the sales team and office staff to achieve goals and make the Broccolo customer experience the best in Rochester.

She enjoys the many local parks for hiking with her dogs, trying new local restaurants, and checking out live music. Wegmans and the public market are favorites because she is a fantastic cook!

Diane Myers

Landscape Operations Manager

Diane Myers

Landscape Operations Manager

Diane manages the Landscape Division, overseeing all subcontracting projects and partnerships.

She loves all our incredible parks and working in her own garden.

Debi Bridges

Director of Accounting and Administration

Debi Bridges

Director of Accounting and Administration

Debi oversees all aspects of the Accounting Department. She also handles all Human Resources, and Administration.

She enjoys spending time with her grandchildren and loves the Rochester snow!

Melanie Portland

Director of Marketing

Melanie Portland

Director of Marketing

Melanie manages print, digital, TV and social outreach marketing. She also oversees events and partnerships with other environmentally and community minded organizations.

She enjoys visiting Rochester’s Public Market, biking and spending time with her husband, kids and many pets.

Steve Desmond

Lawn Care Manager, Sr. Lawn and Tree Technician, Integrated Pest Management Trainer

Steve Desmond

Lawn Care Manager, Sr. Lawn and Tree Technician, Integrated Pest Management Trainer

Steve oversees the Lawn Care department, training, and safety practices for all areas of Broccolo.

He enjoys keeping up to date with current insect and plant information. Steve follows weather patterns and shares the information with the team.

Jim Bonanno

Sr. Sales Consultant

Jim Bonanno

Sr. Sales Consultant

Jim meets with clients to plan and execute lawn and landscape projects big and small.

He enjoys spending time with family and going to the racetrack with his wife.

Brandon King

Sales Consultant, Social Media Management

Brandon King

Sales Consultant, Social Media Management

Brandon meets with clients to plan and execute lawn and landscape projects big and small. Brandon also manages Social Media engagement.

He enjoys spending time with family and everything pertaining to computers.

Shaun Dixon

Sales Consultant

Shaun Dixon

Sales Consultant

Shaun evaluates properties and writes estimates for lawn care, hardscape and landscape.

He loves spending time with his daughter, golf and the Philadelphia Eagles. Shaun also enjoys the change of seasons in Rochester.

Deb Cullen

Sales Assistant

Deb Cullen

Sales Assistant

Deb handles customer service, answering phones, creating contracts, entering info into our data base and managing all sales consultant’s calendars.

She loves the fall weather and going to different farm markets. Deb is a die-hard Yankees fan!

Mary Keppel

Accounts Receivable Manager

Mary Keppel

Accounts Receivable Manager

Mary is responsible for all incoming payments, including collection of outstanding accounts. She also generates customer billings, and helps out with customer service.

She enjoys reading, traveling, and spending time with her grandson.

Missy Pschierer

Office Assistant

Missy Pschierer

Office Assistant

Missy assists all departments by answering phones, entering contracts, scheduling sales appointments, and entering stake outs with Dig Safely New York.

She enjoys attending her children’s youth lacrosse games around the Rochester area and visiting local parks.

Kathy Thompson

Lawn and Tree Care Coordinator

Kathy Thompson

Lawn and Tree Care Coordinator

Kathy schedules and coordinates all tree and lawn work. She also keeps the technicians organized.

She enjoys the change of seasons and spending time with family.

Andrew Freeman

Sr. Tree and Lawn Technician and Trainer

Andrew Freeman

Sr. Tree and Lawn Technician and Trainer

Andrew diagnoses, treats and inspects trees, shrubs and lawns. Andrew uses his skill and knowledge to train new technicians.

He is a very talented dancer and teaches dance in his spare time. Andrew is also our on-screen talent and has helped produce videos and advertising photos.

Erin Kinnally

Sr. Lawn and Tree Care Technician, Horticulture Help Desk

Erin Kinnally

Sr. Lawn and Tree Care Technician, Horticulture Help Desk

Erin diagnoses, treats and inspects trees, shrubs and lawns. She also works in the office during busy times to answer questions and provide customer service.

Erin is our resident chicken expert, raising and caring for the Broccolo flock at the Garden Center. In her spare time, she enjoys the history, activities, scenic drives and hiking trails that Rochester has to offer.

Lois Dannenberg

Sr. Tree and Lawn Technician and Trainer

Lois Dannenberg

Sr. Tree and Lawn Technician and Trainer

Lois diagnoses, treats and inspects trees, shrubs and lawns. She has been a Broccolo technician since our first year of business! Lois uses her skill and knowledge to train new technicians and share information with the public on matters concerning horticulture.

She enjoys Rochester’s many parks and nature centers. Lois is also very involved in her church and community.

Ken Rosini

Sr. Tree and Lawn Care Technician

Ken Rosini

Sr. Tree and Lawn Care Technician

Ken diagnoses, treats and inspects trees, shrubs and lawns

He enjoys the cultural diversity of Rochester.

Zachary Wheeler

Lawn Technician

Zachary Wheeler

Lawn Technician

Zac diagnoses, treats and inspects trees, shrubs and lawns. He aims to improve and maintain lawns.

He enjoys spending time with family.

Josh Cyprys

Lawn Technician

Josh Cyprys

Lawn Technician

Josh diagnoses, treats and inspects trees, shrubs and lawns. He strives to improve and maintain lawns.

He enjoys Rochester’s rich history and the many interesting people and places.

Darryl Bridges

Lawn Technician

Darryl Bridges

Lawn Technician

Darryl diagnoses, treats and inspects trees, shrubs and lawns.

He loves the Great Lakes and our ever-changing weather.

Matt Hossenlopp

Lawn Technician

Matt Hossenlopp

Lawn Technician

Matt diagnoses, treats and inspects lawns.

He enjoys walking his dog in local parks.

Chuck DeLella

Landscape Coordinator

Chuck DeLella

Landscape Coordinator

Chuck schedules production crews, equipment and projects throughout the year as well as assisting client with design and consulting.

He also critically analyzes commercial drawings to prepare for the efficient production of large-scale projects.

In his free time, Chuck enjoys time with his family, bicycling, hiking, canoeing and container gardening.

John Badowski

Commercial Landscape Consultant

John Badowski

Commercial Landscape Consultant

John manages Broccolo’s commercial new build landscape bidding for general contractors. Preferred projects include deployments of native plants and grasses, storm water retention and infiltration facilities including bio-retention ponds and rain gardens.

In his spare time, John enjoys spending time with family at Black Lake, New York, fishing, hunting and golfing. Originally from Liverpool, NY, he’s a big fan of Syracuse University sports and the Buffalo Bills.

Rachel Edwards

Landscape Design Sales Consultant

Rachel Edwards

Landscape Design Sales Consultant

Rachel meets with clients to plan and execute lawn and landscape projects big and small. Her architectural landscape and environmental design education and experience allow us to work on many diverse projects.

Rachel loves Rochester’s many beautiful neighborhoods, abundant waterways, and healthy local farms. She also enjoys spending time with her grandchildren.

Chris Countryman

Landscape Foreman

Chris Countryman

Landscape Foreman

Chris manages landscape crews.

He has a great sense of humor and is somewhat of a dog whisperer.

Paul Millis

Landscape Foreman

Paul Millis

Landscape Foreman

Paul manages crews on Landscape projects and oversees several accounts.

Paul is an avid hunter.

Spenser Howden

Landscape Foreman

Spenser Howden

Landscape Foreman

He manages crews on many different types of Landscape projects.

Spenser enjoys music and hiking locally.

Mike Alteri

Landscape Foreman

Mike Alteri

Landscape Foreman

He manages small to large landscape projects with ease.

Mike is a new dad and enjoys time with family and sports.

Jeff Naylor

Broccolo Garden Center Store Manager

Jeff Naylor

Broccolo Garden Center Store Manager

Jeff oversees all aspects of the Garden Center, ordering, staffing and management of plants and people.

He enjoys spending time with family and gardening.

Jeanine “J” Fyfe

Assistant Manager Broccolo Garden Center

Jeanine “J” Fyfe

Assistant Manager Broccolo Garden Center

J’s focus is on retail and wholesale customer service. She also handles merchandising, teaching horticultural classes, gifts and donations, plant health, employee direction and support.

She likes that Rochester has a proud industrial history with strong agricultural roots. J enjoys the canal towns, lakes, hills, vineyards, nightlife, and great avenues like Park and East.