About Us

Our mission is to create the best looking yards in the neighborhood using an environmental approach. We strive to conduct our business with the highest ethical standards.


Broccolo Tree and Lawn Care Inc, was founded in November of 1990. It is a long story that I will sum up for you. You will meet customers who will tell you that they have worked with me more years than Broccolo Tree and Lawn has been in existence. I think it is important that you know the personal history of where and how we started.

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Our Values

Clear standards are set for all types of jobs performed and every finished job is reviewed by customers and supervisors. Supervisors know the standards and take personal responsibility to make sure Broccolo standards are met.

We are candid with customers about what they need as well as what they don’t need, and the rationale behind each recommendation.

We speak to schools, environmental groups, clubs and anyone who would like to know more about sustainable practices in the Rochester area.

Employees are hired based on their commitment to Broccolo’s™ core values: environmental responsibility, diverse culture, and community support.

Broccolo Values:
  • Quality work
  • Environmental responsibility
  • Diverse culture
  • Community support

Our Press

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Recognizing business ethics leaders

ROCHESTER, NY (WROC-TV) – CPA Tom Walpole discussed what defines an ethical business and the effort to recognize Rochester’s …

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The Women of Broccolo

In 1990, Laurie founded Broccolo. She always wanted to work outside. She studied ecology in high school and then earned an AAS in ornamental horticulture …

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